When Tim Cook said those three words – “One More Thing” – at Apple’s November launch of the iPhone 6 and iPhone 6 Plus, he lifted the veil of the prototype of Apple’s most personal device till date – The Apple Watch. Fast forward a few months, and yesterday at WWDC, he finally removed the prototype tag from the Apple Watch and made the rest of the smartwatch market turn green in envy.
Apple announced three variants of the Watch – the entry level Apple Watch Sport, the high end Apple Watch and the extreme High End Apple Watch Edition, all of which come in two different sizes, 38 mm and 42 mm.
The entry level Apple Watch Sport starts at $350(approx 22,000 rupees) and the pricing goes up to $400(approx 25,100 rupees) and features a lightweight frame made from anodized aluminum which comes in two colors – silver and space gray. The display conforms to Apple’s Retina standards and is protected by Apple’s patented lightweight and strengthened Ion-X glass. The band is made from fluoroelastomer band which comes in 5 colors.
The Apple Watch collection features cases in either highly polished stainless steel or a space black stainless steel. The Retina display is protected by sapphire crystal. The Apple Watch collection comes with a choice of three different leather straps, a stainless steel link bracelet and Milanese loop, and a black or white Sport Band. Pricing ranges from $549(approx 34,400 rupees)to $1,099 (approx 69,000 rupees.)
The Apple watch Edition is aimed at the super luxury market and with cases specially crafted from custom rose or yellow 18-karat gold alloys developed to be twice as hard as standard gold, a Retina display protected by polished sapphire crystal and a choice of uniquely designed straps and bands with 18-karat gold clasps, buckles or pins. The Apple Watch Edition starts at $10,000(approx 6.27 lakh rupees.)
The Apple Watch enables you to send messages, read mails and answer calls to your iPhone right from your wrist. The Taptic Engine alerts you about important notifications with a gentle tap. You can also use Apple Pay as well as communicate with Siri. Among the sensors built in are the accelerometer, a built-in heart rate sensor and GPS, so that you can track your runs and workouts easily on your wrist.
However, the Apple watch despite its elegant looks may struggle against the current crop of smartwatches from other platforms due to its rather high prices.
Content Editor @ProdNote